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What is public relations research and how is it different from public opinion or marketing research? Why don't more PR professionals conduct PR research? We discuss these questions with Dr. Don W. Stacks, author of Primer of Public Relations Research and program director and professor of Advertising and Public Relations at the University of Miami. (23 min., 14 sec.)
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» Public Relations Research Podcast from PR Communications
Novita Issue Communications’ podcast with Dr. Don W. Stacks, author of Primer of Public Relations Research and program director and professor of Advertising and Public Relations at the University of Miami, is interesting because Don Stacks suggests tha... [Read More]
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What Others Say
John K. Tiene
"You should be commended for having taken an emotionally charged issue [lead paint litigation] and gained editorial-level understanding ot its complexities."
Andrew Ketterer, former Attorney General, State of Maine
"They knew how to change the way elected officials and the public view auto insurance, creating a marketplace where insurers can do business."
John P. Friedman, Coalition for Auto Insurance Competition
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