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Does a good corporate reputation mean a steady stream of healthy profits? Does it mean lavishing benefits on employees? Does it mean being actively engaged in philanthropic activities?
Charles Fombrun, president of the Reputation Institute, recently sat down with Novita Issue Communications to discuss corporate reputation and the many ways a good reputation can help the corporate bottom line. (26 min., 11 sec.)
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What Others Say
John K. Tiene
"You should be commended for having taken an emotionally charged issue [lead paint litigation] and gained editorial-level understanding ot its complexities."
Andrew Ketterer, former Attorney General, State of Maine
"They knew how to change the way elected officials and the public view auto insurance, creating a marketplace where insurers can do business."
John P. Friedman, Coalition for Auto Insurance Competition
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