What is Reputation Management?

Does a good corporate reputation mean a steady stream of healthy profits?  Does it mean lavishing benefits on employees?  Does it mean being actively engaged in philanthropic activities?

Charles Fombrun, president of the Reputation Institute, recently sat down with Novita Issue Communications to discuss corporate reputation and the many ways a good reputation can help the corporate bottom line. (26 min., 11 sec.)

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Odeo Channel (odeo/c1d4905d0b7c7c01)

corporate reputation public relations reputation management