Social Media In New Jersey’s U.S. Senate Race

New Jerseyans this fall will elect a new U.S. Senator.  Despite the growing use of new media campaign tools in politics, the Garden State’s U.S. Senate campaigns feature limited use of blogs and no use of other social media tools.

Incumbent U.S. Senator Robert Menendez (D), appointed to fill the unexpired term of now-Governor Jon Corzine, does not have a blog.

State Senator Tom Kean, Jr. (R) does have a blog.  Kean’s blog entries are long and read like speeches.

A better use for Kean’s blog – and Menendez’s blog, if there were one – would be as a campaign travel diary.  The candidates could write about what they see and hear on the campaign trail and share stories of the individual citizens they meet.  (Kean does have two blog entries about his trip to Israel.  One entry is 549 words.  Another entry is 595 words.)

The candidates could even phone-in podcasts while shuttling between campaign stops.  Photos and video would work, too.

The correct use of social media for a political campaign can humanize, and bring voters closer to, the candidate.  Isn’t that something anyone seeking public office would want?

Comments

[travis]

Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have.[2] Common activities include speaking at conferences, working with the press, and employee communication.

PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Analyst Relations, Media Relations, Investor Relations or Labor Relations.

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travis

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