« Click Z Online Video Advertising Forum: Conversation with Len Ostroff | Main | Bathroom Humor »

June 27, 2006

Blog or Perish? Study Tells Business to Blog

Nora_barnes Has blogging become a business essential?  What does it take to operate a successful blog?  How do you measure a blog's success?

The University of Massachusetts Dartmouth Center for Marketing Research examined these questions and more in its new study of business blogging, Behind the Scenes in the Blogosphere.

The study's author, Dr. Nora Ganim Barnes, says businesses no longer have the option not to blog and makes a very sobering prediction:

Those businesses that choose to remain outside of this online conversation will be sidelined.  Eventually they will become extinct.

I recently spoke with Dr. Barnes about her prediction, the blogging practices businesses should adopt, and the cooperation she received from bloggers for her report.  I invite you to listen to our conversation.

MP3 File (11 min., 28 sec.)

Technorati Tags: ,

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345281c869e200d83429d1c953ef

Listed below are links to weblogs that reference Blog or Perish? Study Tells Business to Blog:

» Blog or Perish? from billtrippe.com
Ernie Landante of Novita Issue Communications has a podcast interview with Dr. Nora Ganim Barnes, who wrote the recent study about blogging, Behind the Scenes in the Blogosphere.... [Read More]

Comments

I think that Dr. Barnes might be overstating the case for blogging. Certainly in some markets there will be cases where a company will be sidelined by not being involved in the blogging conversation. But I cannot imagine a one-person coffee stand having to depend upon blogging to gain business. Proximity and customer service will be the engines of growth for the coffee stand.

Ernie,

"Blog or Perish"?! Sorry, but that's just silly and sensational. :(

Here, this should give a more realistic perspective: http://www.strumpette.com/archives/140-Edelmans-Big-Gamble,-Betting-It-All-on-Anarchy.html .

Also, rather than interviewing "corporate blogging proponents" how about people who are actually making decisions on behalf of stockholders. See http://www.chiefexecutive.net . I think a few Corporate General Counsels would add a little reality, too.

Sorry but this whole blog phenomena is a classic bubble. There isn't a chance in hell corporate America is going to let tech burn them twice in the same decade.

Regards,

Amanda Chapel
Managing Editor
Strumpette

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Contact Us

  • contact_novita

    Novita Issue Communications
    P.O. Box 355
    East Brunswick, NJ 08816
    609-989-1000

    Home

    Ideas To Use Blog

    What Others Say

    Services
    • Public Relations
    • Internet Advocacy
    • Social Media
    • Online Video Production
    • Advertising
    • News Conference Consulting
    • Municipal News and Information

    Case Studies

    • New Jersey Association of REALTORS®
    • Athletic Trainers' Society of New Jersey
    • Coalition for Auto Insurance Competition
    • CSX Corporation
    • Lloyd's of London
    • Township of Hillsborough

    What Others Say

    "Pundits said changing attitudes about auto insurance in New Jersey was impossible. Without [Ernie Landante's] contacts and talent, it would have been."
    John K. Tiene

    "You should be commended for having taken an emotionally charged issue [lead paint litigation] and gained editorial-level understanding ot its complexities."
    Andrew Ketterer, former Attorney General, State of Maine

    "They knew how to change the way elected officials and the public view auto insurance, creating a marketplace where insurers can do business."
    John P. Friedman, Coalition for Auto Insurance Competition

Novita Issue Communications

  • Get Novita Newswire

About Ernest Landante, Jr.

Podcast Feed Subscription

  • Download iTunes (for Mac and PC)
    itunes7
  • Subscribe to Ideas To Use with iTunes
  • Podcast XML Feed
    xml

Blog Feed Subscription

  • Pageflakes

    Add to Pageflakes

  • podnova

    Subscribe in podnova

  • Webwag

    Add to Webwag

  • netomat Hub

    Add to netomat Hub

  • ExciteMIX

    Add to Excite MIX

  • NewsAlloy

    Subscribe in NewsAlloy

  • Plusmo

    Add to Plusmo

  • The Free Dictionary

    Add to The Free Dictionary

  • Netvibes

    Add to netvibes

  • My AOL

    Add to My AOL

  • RSS
  • Google
    Add to Google
  • Blogstreet
  • Feedburner
    PR/PA Ideas To Use
  • Bloglines

    Subscribe in Bloglines

  • Odeo
    Add 'PR/PA Ideas To Use' to ODEO
  • Newsburst
    Add 'PR/PA Ideas To Use' to Newsburst from CNET News.com
  • Rojo
    Subscribe in Rojo
  • Newsgator
    Subscribe in NewsGator Online
  • My Yahoo

Search Site

  • Technorati

Subscribe in FeedLounge

My Photo

Skype

  • Call me!

Analytics

  • Google