Ethical Corporation Explores How to Communicate Corporate Values to Consumers

Today I attended Ethical Corporation’s “How To Communicate Your Corporate Values to Consumers” conference in Philadelphia.  The conference examines how companies are communicating their values and corporate social responsibility efforts to consumers and attracted corporate communications experts and corporate responsibility leaders from around the world.

While there I spoke with Toby Webb, Ethical Corporation’s founder.  Based in London, the company is an independent publisher and conference organizer on issues related to the ethical business practices of corporations.  It publishes a monthly print magazine (Ethical Corporation Magazine), a daily website (http://www.ethicalcorp.com), holds conferences around the world, and produces reports on business ethics in big firms.

I invite you to listen to my discussion with Webb in which he describes Ethical Corporation and explains why he founded the company.

MP3 File (7 min., 16 sec.)

Technorati Tags: public relations, corporate social responsibility, CSR, business ethics

Comments

[thebizofknowledge]

This post makes a terrific point and one that is too often overlooked. The relationship between business, consumers or customers, and ethical business practices is what makes for a healthy symbiotic relationship.