Public Relations / Public Affairs Ideas To Use

Corporate Reputation: Where’s Your “Sustainability Sweet Spot”?

Can companies adopt sustainable business practices and increase profits?  Andrew W. Savitz, author of The Triple Bottom Line, points to several companies, including GE and Pepsi, that are reaping profits that Savitz believes come from a sustainable business culture.

In this podcast, Savitz and I discuss how a company can adopt a culture of sustainability and find its “sustainability sweet spot”.  Our interview was recorded June 15, 2007.

MP3 File (13 min., 53 sec.)

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Corporate Reputation:  Links and Resources

Corporate Reputation:  Events and Conferences

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corporate communications corporate reputation corporate social responsibility sustainability savitz

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The Media In Your Back Pocket

How would you like to have the keys to handling the media in your back pocket?

I recently received a card deck of media tips from Lou Hampton of The Hampton Group, Inc.  The deck features 26 media tips, including “Start with the Message to Gain Control”, “How to Transition” and “Killer Questions”.

One of the cards features Hampton’s Message X ™, a method for planning your media interview.  By charting your communication goals and what you want to say, Message X helps you stay on message.

You can get the cards for $9.97, which is a steal if you ask me.

Learn more about Lou by visiting his website and blog, Speak to Lead.

media training handling the media media coaching

Corporate Reputation: China's Reputation Lesson

Jarvis Cromwell of J-2 Consultancy recently wrote about China’s reputational black eye.  First there was the discovery of an industrial chemical in pet food imported from China.  Then came news of an anti-freeze ingredient found in imported Chinese toothpaste.

If you like your pet fed and your teeth clean, you’re probably keeping your distance from Chinese products that do both.  This goes directly to Cromwell’s perspective on reputation management:  Trust problems are at their heart organizational performance issues.

Earning a positive reputation and keeping the trust of the public and your stakeholders is primarily about how your organization performs.  It isn’t about how well you respond to a crisis.  It isn’t about your corporate social responsibility program.  It isn’t about your philanthropic largess.

Don’t get me wrong.  Crisis communications planning and preparedness is important.  Corporate social responsibility is important.  Corporate philanthropy is important.

What builds and maintains a positive corporate reputation at minimum are reliable performance, ethical behavior, and safe production.

Short of that, any corporate social responsibility programs, philanthropy, or “do good” PR is merely a cosmetic fix – a facade – that hides what lies underneath.

Cromwell’s blog, The Reputation Garage, is available at http://reputationgarage.blogspot.com.

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Corporate Reputation:  Links and Resources

Corporate Reputation:  Events and Conferences

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corporate communications corporate reputation corporate social responsibility public relations opinion research

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